![]() Google recommends paying particular attention to internal links, as this is an often-overlooked area. External links take the user to an entirely new domain. What's the difference? Internal links refer to links that drive to a page within the same web domain (i.e., you're pointing the user to another part of your website). The final section of the best practices for SEO links pertains to internal and external links. Related: 6 Elements Your Link-Building Campaign Must Include The correct ways to use internal and external links In short: Space out your links, make your anchor text clear and descriptive, and don't keyword stuff. Adding too many keywords can be considered spam, and adding too many different links right next to each other can confuse readers. Google also reminds users not to overdo it. Updating the anchor text to "our company's mission statement" would better serve your purpose and meet Google's requirements. Instead, write anchor text that would still make sense out of context from the rest of the sentence - without being too long. Where does this link lead? If you were to read just the anchor text out of context, it would not make much sense. Look at the examples and code recommendations and ensure that your website coding follows these suggestions so that Google can understand your links and rank your page.įor instance, if you're hyperlinking to another page on your site and use the anchor text "Learn More," Google (and users!) won't find this satisfactory. Google gives specific examples of what types of code are crawlable and what types are not. Essentially, for Google's algorithm to be able to crawl (automatically comb through your site), the links need to be written in readable code. It remains a crucial tip for ensuring that links on your website are top quality. Related: 7 SEO Copywriting Tips to Get Your Business Ranking on Google Making your links crawlableĬreating crawlable links was a vital component of the earlier version of this Google Search best practices document. Whereas before, the information about links was only about how to build crawlable links, it now includes several essential tips on creating links that will help your website perform well in Google Search results. In February 2023, Google updated the online document to reflect new best practices pertaining to link building.
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